Title: Expose Your Skin
Brand: Benetton Corp.
Inspiration: Human Skin Racism Issues
Color tone: Bronze
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By utilizing the word "human" to prefix the word "skin" this insures people don't mistakenly think this issues applies solely to Afro Carribean, Indian, Chinese, Japanese, or European skin, Human Skin phobia clearly relates to the skin of all humans. The word "human" is used to prefix "skin phobia" because stopping this phobia is totally about humans.
Some people say nakedness is a bigger issue than merely skin, but such assertions are wrong. Skin is the whole issue, if humans were covered in fur we would not be naked. We are not born covered with fur. We are born naked and this is our racial heritage.
Based on these issues, i create a simple campaign called "To be naked is to expose your skin". Having purpose to give anybody a confidence and believe that their skin is a glorious symbol of national greatness. Using some photos, i color them bronzy, warm, and using coffee tone to show its power to the skin itself.
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