Sabtu, 11 September 2010

INITIATIVE AD #2



I was looking at Carrefour's logogram for some hours, and found something being hidden there. Hehehe... Handling this retail was a super duper experience that i've ever had.

Have you ever looked its ads? They're full of popups and prices! Soooo crowded! Sooo retail!
But, how if we compose them as a single message ad? Can it be?

Yes. It can.
Based on its logogram...i saw a unique shape that can be developed.
It can be transformed into many other shapes that related to its fresh products.

Then...Tadaaaaa!!! Here they are!
The Fish, The Cuttlefish, and The Chicken :)

Tidak ada komentar:

Posting Komentar